CLG Collective Podcast – Father of Modern Networking, Dr Ivan Misner

Episode 013 - Dr. Ivan Misner

In this episode of the Carl Gould Collective podcast, Carl Gould interviews Dr. Ivan Misner, the founder of BNI, the largest business networking organization in the world. Misner discusses the thought process behind starting BNI and his vision for creating a networking group that was both relational and focused on business without being mercenary. He merged these two ideas to create the core value of “givers gain,” which emphasizes helping others as a means of receiving help in return.

Misner also talks about the challenges he faced when starting BNI and how he created systems and processes to scale the business. He read “The E-Myth” by Michael Gerber and followed his advice to work on the business, not in the business, and create an org chart as if he were going to franchise the business. Misner explains that BNI operates as a licensing model, where individuals can pay a fee to use the BNI name and system, and the organization also generates revenue through training, events, and other services.

Throughout the interview, Misner emphasizes the importance of accountability in networking and how BNI encourages members to be active participants and contribute to the group. He also shares tips for effective networking, such as building relationships with others, being specific about the referrals you’re seeking, and following up consistently.

Overall, the interview provides valuable insights into the founding and growth of BNI, as well as the principles of effective networking that can benefit any business leader or entrepreneur.

The top three takeaways from the interview are:

  1. Accountability is key to success in networking groups, and BNI has an attendance requirement and encourages members to bring referrals regularly.
  2. Dr. Misner’s plan to scale the business involved creating systems and processes, writing everything down, and creating an org chart as if he were going to franchise the business.
  3. The success of BNI is due to its focus on relationships and helping others, as well as its consistent adherence to its core values.