Tip #1: Give an incentive to shoppers to return to the store (physical store or online) to make an additional purchase AFTER Black Friday or Cyber Monday by giving them redeemable store credit for a certain window of time (i.e., the week AFTER Xmas, or the week after New Year’s Day)
Tip #2: Award DOUBLE or TRIPLE points to anyone in your points club or frequent purchaser club where they receive points for purchases when they shop on either of those dates (See Tip #1). Also offer to DOUBLE or TRIPLE their points on the next purchase when they show their Black Friday or Cyber Monday receipt.
Tip #3: Tell customer to take a #selfie in the store while shopping on either of those dates, and your social media team will send them a surprise of some sort, like a voucher or gift card.
Tip #4: Re-tweet or re-post one of your store’s Black Friday or Cyber Monday promotions. When the customer reaches ((insert number)) of “likes” they will receive a gift card for shopping on Cyber Monday or Black Friday.