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Table of Contents
- They don’t make Obnoxious the way they used to
- The knee’d to get obnoxious
- The lecture (spanking/reprimand) that become the business model (That launched the Obnoxious Offer)
- What is your ‘Scheme’?
- Why hire the Obnoxious Guy/Gal?
- …
- Fall in love with your client again (and not your product/service)
- Buying into Obnoxious – this is a cultural paradigm shift – everyone must buy in
- Preparing for Obnoxious -everyone must be briefed
- Committing to Obnoxious
- Pricing Strategy – the #1 way that you communicate with your clients
- Netflix gets obnoxious and knocks off Blockbuster Video
- Promise and Control
- Building the Obnoxious Offer
- Staying Obnoxious
- Effectiveness, the art of obnoxious… Avoiding the silent killer of obnoxious (efficiency)
- A note to my 7th Grade Teacher
If you want to be a successful business, I mean a really successful business, stop looking for people to simply pay for your service or product. The Obnoxious Offer will get people to overpay for your product or service.
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