When are they going to realized that you cannot manipulate the market forever? The Middle East dominance of the oil Market has come to an end… they are (understandably) desperately trying to hold on to their market share. Manufacturers all around the world have found more efficient ways to consume oil, and other alternatives fuel sources to the point that oil reserves are not nearly as important as they once were. Every business faces this dilemma (if it’s lucky!) when a brand or a product moves beyond the peak of its life cycle, or the patent expires, or its significant competitive advantage is removed. If you are a business that is in anyway related to the oil and gas industry, there is a new paradigm. You no longer have a license to print money… you’ll now have to go out and fight for your customers, and, like the rest of us!