What does your promise define? Do you know who your client is? Find out, listen to this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Your promise will almost help you define your niche, right? So for example, if you say I’m a photographer and I have a one hour response. I will be on the way to you wherever that is within an hour and I can get within a 60-mile radius in 75 minutes, right. Now who is likely to take up a photographer on that offer. Somebody who is in a time distress and this would just be a guess but I would guess somebody who had a photographer booked and for whatever reason that photographer couldn’t make it or that photographers equipment got stolen or didn’t arrive at the airport with them or you know, there was they got sick for whatever reason that person couldn’t perform. So there you are. You have an event you’re like, oh my god. I’m an hour. Where’s my photographer? Wait a minute. I can call Jiffy Photographer it’s because they can be anywhere in 75 minutes.
So my promise will almost always start to build out who my client base is because I’m going to get people, I’m going to get the last-minute shopper.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.