Refunds don’t pay for wasted time. Make ’em an offer that doesn’t stink! Carl shares how in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Your guarantee is probably if you make a mistake you will give me my money back or you’ll keep going or you’ll try to fix it. Yeah that stinks! Here’s why. I think you’re an expert, that’s why I hired you, whatever it is you do. If you’re a plumber I think you’re an expert at that I don’t know if you’re good or not I assume you’re an expert. If you’re an organizer of webinars, I’m assuming you’re an expert organizer, I assume you’re an expert builder an expert contractor, so I hired you to help me solve my problem, you didn’t solve my problem so you’re gonna give me my money back, great! I still have the problem and you wasted all of that time of mine, so you put me in the worst position, because I lost time, I still have the problem and you’re gonna walk away, thank you very much that’s great. I will just give you your money back, “oh thanks so leave me on a lurch now”, after you promise me how good you were you promise me you’re gonna fix the problem and then you didn’t that’s why your guarantee stinks.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.