Read the full transcript here:
Your business table-how sturdy are the legs?
Today’s topic is – Your Business as a Table.
Imagine your business was a table. How sturdy are those legs? Let’s imagine there’s four legs under your tables and its:
- Business development
Okay, those are your four. Imagine I walked up to your table and I pulled one of the legs out. What would happen to your table? Would it fall over right away or would it be a little wobbly but no one would notice? That’s right. I bet you one or more of the legs on your table are a little bit wobbly, a little bit unstable.
Now, imagine I took that leg out and then I put pressure right on the table, I push down on that table when it was missing the leg. What would happen then? The entire table falls. That’s right. One leg is un-sturdy but if outside pressure is imposed on your business, the entire business can go down. That is the power and the risk and the danger of your business having a wobbly leg. So, which of the legs of your business are a little bit wobbly and what’s one ACTION you’re going to take right away to start shoring that up? Because any outside pressure from:
- The economy
- From your competition
- A Google change in the algorithm – you name it – will adversely affect your business, and we can’t allow that to happen.