Be effective and efficient. Listen to Carl Gould your #70secondCEO on how to reach your clients.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So you can throw as much money as you want, in inbound lead generation, and you know we’re gonna automate our you know, through landing pages and evergreen content, alright. But you cannot throw enough money at this, in order to make it fully efficient. What we need to do is we need to have the right messaging, and you only get that by looking at your buyer, straight in the eye and telling them, what you wanna sell them, for how much and in what duration, and then monitor their body language to see what the response is. Okay, that’s how you know if you have an effective message, once you have that and pricing, then you can go over to the efficiency side and add some of the efficiencies. But it will never be fully efficient , this the effective side. So if your sales team says, ” hey I don’t like doing those networking events, they don’t work anymore”, baloney. They work fine, they just don’t like working them and they don’t like going to them, alright. So let’s not take that bait from our business development team, let’s make this effective and sometimes that means, you know going out there and doing those things. You know when permitted of course.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.