Are you confusing your customer? What is your product worth? Don’t miss this story…A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!
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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
It’s time for some new suits. Go back to JoS. A. Bank. Here are your 4 colors, I want you to get 4 this time.” “Ugh ok.” I go back to JoS. A. Bank. I’m getting pinned up and I say to the guy, “You know, I gotta tell you. If you told me I was gonna spend $4000 on suits, I would’ve told you you’re crazy.” And he says, “4000? You’re not gonna spend 4000.” I’m like “More?” “No, we have a sale. Buy 1 get 3 free.”
I picked the one weekend when you have a buy 1 get 3 free? And he said, “No, you can come here anytime and get that.” I was like, “Really? Are these signature suits the same quality as the ones I bought years ago?” “Well of course they are.” So how can you sell me a thousand dollar suit for $250 9 yrs later? So where did my head go? I got a great deal now or I got screwed in the past? I got screwed in the past. I took the great deal and I walked out. But now, I don’t trust the brand. It’s supposed to be a high level executive brand. I’m supposed to be buying the suit other people don’t/can’t buy. You know, ‘coz I’m supposed to sit on these panels and do these TV shows. I don’t wanna spend a thousand bucks but i want, I’m told to get the suit no one else can buy or very few can buy. So if you keep your pricing static, that’s what your good clients are gonna start to think. How can they keep their pricing so low? ‘Coz they were overcharging us in the past.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.