What is worth more, the product or the relationship with the brand? Listen and find out…Carl Gould your #70secondCEO.
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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She already has an old guy in her life, she doesn’t need another one. That’s what she would say. Right, however if I would allow her to go to see her favorite pop star, she’d pay for that, right. She’d empty the piggy-bank for that, “I’ll go, I’ll travel.” Right, because that’s important to her. So, don’t fall in love with the…quick story. I was going to take my daughter to her favorite pop star, right, the ticket was $75. An in-person handshake before the concert was $1,600! So what are we paying more for here folks? The music or the relationship with the brand? Ah ha, yeah, that’s what I thought too. Alright so, we didn’t go by the way. We chose another adventure for her birthday. We kind of considered doing it until she said, “I want to bring my friends.” Ha, ha no chance, not paying 10 grand for 4 handshakes, not gonna happen! Alright, I’ll buy you plenty of downloads of music for that, but we’re not going there. Right, so think about it again, think about falling in love with your customer, and giving your customer access to the products and services that would be meaningful to them.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.