Have you thought about what you really get when you buy a business? Find out in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Here’s what you get number one: when you a business you buy revenue, you buy their client engagements you buy the revenue that comes with them as long as you can continue to service them and make friends with the newly acquired, you get their book of business, works really great. Here’s a few secondary things that you can get, number one is you can buy talent, maybe there’s another company out there that’s for sale in your industry and they do certain things better than you do, maybe your great at operations, they’re good in sales and marketing. When you buy them you buy their sales team, you buy their marketing team, you buy their financial team, you buy their operational team, it is an awesome way to fill positions. Number three you also buy systems, one of our clients is a landscape contractor, purchased another landscape contractor, this landscape company that they bought had a very select direct mail marketing client acquisition strategy so much so that they rarely talk to their client during the process. Post card goes out, people fill it in, they send the prospect, fills it in, sends it back in, our client gets it, they go on google earth they send back a quote and they sign it up.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.