In a sideways market (now!) people want a risk-free option. Are you offering it? Carl Gould your #70secondCEO.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Sideway strategy, sideways pricing, when the market is going sideways and folks right now the market is going sideways, will continue to go sideways for the rest of this year. Quarter four it might start to go back up but for the rest of this year we’re in pretty much of a sideways market. You have to have a risk free or free option for people to experience a little bit of what you do before they make a full commitment. So instead of them buying your whole program, what’s one hour? What’s fifteen minutes? What’s the smallest thing you can sell them? We launched a gym on a one hour membership, one hour membership twenty bucks so anyways you have to have your sideways option and then you have to have a down option. By the way the number one commercial strategy in winter season in the last five hundred years has been recreational clubs. The number one commercial strategy in the last five hundred years it’s been the winning strategy in every winter going back for five hundred years.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.