How do you turn great ideas/products/services into concrete programs and products? Listen to #70secondCEO your business micro-podcast.
Read full transcript:
Hi Everyone, this is Carl Gould I am your #70secondCEO, a seventy second investment each day for a lifetime of results. Today’s topic is – Intellectual Property, where to look for it in your business and how to build it.
You know you’re a phenomenal business, you’re a visionary entrepreneur, you get things done, you have great ideas. We now need to make them into concrete programs and products. That’s right we’re gonna productize all of your operations. So, look at these areas:
- Order fulfillment
- Employee on-boarding
- Your guiding principles or core values
You don’t have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them and start promoting and packaging them out to the outside world, to attract better clients and better employees. And now people are going to want to work for you because they think they are going through a university, and they are building their resume and their career path and their marketable skills just by working with you. And people will want to buy from you because your how and your why are really cool. Ok, write down below, send me a comment. Which of these 5 sales, fulfillment, on-boarding, guiding principles and training do you need, to build intellectual property?
Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.