What could make your customers want to pay more? Carl knows…check out this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
What kind of buyer would pay for the guarantee? Somebody who needs you to start on a certain date, somebody who needs you to finish by a certain date, they’re under time distress and you will say “gosh who in their right mind would pay fifteen thousand dollars extra”, well if you’re running a million dollar project and the landscaper is usually the last one in, I’m preventing you from getting your certificate of occupancy. What’s that insurance policy worth to you? if I miss, you get all the money back. If I make it, you close on time either way it’s a good deal. If you’re having a wedding in your backyard and that whole landscaping has got to be done by June what is that worth it to you now? You want all the family wedding photos, you walking through mud and around an unfinished pool or deck oh you know, do not cross, oh don’t touch the cones during the wedding, right? Now that became the majority of my clientele, the majority of my clientele, so you have to have an UP strategy because pricing sets quality.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.