CarlGould-#70secondCEO-Personality of the business Mirrors the Personality of The Industry Part 2

Do you have the right vision? Does your team? Listen today and every week-day to Carl Gould your #70secondCEO.

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

We call it the Miracle 1 Percent. From Stage 3 to Stage 4, that 1 percent of development is a huge shift because that’s when the personality of a business has to mirror the personality of its industry, of its team, of its mission, of its vision, of its values, of its purpose. That’s where it becomes what we call an MVP organization: MISSION, VISION, VALUES, and PURPOSE. It needs to be inspiring; it needs to draw the right talent; the right kind of vision, and the personality that you help your company develop will attract the right sort of talent that will want to work for you, work harder and for less. That’s how you know you have the right vision. OK? And the business needs to grow that personality. So here’s where’s it’s really important that you tap into your team, their creativity. You look at the marketplace. What do you want your business to be about? What are the highest priority items and the emotional benefits that you want to have as a byproduct or a symptom, if you will, of your business operations? Once you understand that, you can transition from the business having your personality, which by the way is not scalable, to creating its own personality. That’s when it becomes scalable.