Are you creating bite-size consumables no matter what your business is? Carl Gould shares how in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Before you bite-size-down what you’re doing you can charge a premium for that time. You don’t have to, you can use it as a lead gen, because you started to stumble on it. You said well, you know, someone’s getting busy with a not use this because they don’t need the leads. Well, they might not be doing it for lead gen, lead generation, but they might be doing it because they wanted to give an offering. Of something really special, you know, so I was going to take my daughter to an Ariana Grande concert a couple years ago. I could have seen the entire concert for, what was it? $80 was the ticket or I could have a 30-second meet and greet for $1,600 prior to the meeting prior to the concert. So, you know, I depending on what I wanted. I wanted to consume of Grande that night, did I want to meet and greet for 30 seconds high five and a selfie 1,600 bucks? Or listen to her perform all of her music or at least the hits that she does during her concert for two hours for 80 bucks. Right? So you can do flexible consumption is a way to endear yourself to your clientele so they can choose how they want to consume you, you know, so depending on what your business model is or how you’re set up or how you’d want to do it having small consumption is a really good way to allow your clients different ways for them to hire you and work with you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.