Does your promise incorporate risk reversal? Carl explains how to offer it in this episode of #70secondCEO. A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Now in your guarantee we need to add a risk reversal. Right this down “my guarantee stinks”, if you just have a money back guarantee your guarantee stinks. We live in the age of the risk reversal which means if things don’t go right I’m not only gonna give you your money back but I will give you 50% of what you paid me towards another vendor because I wasted your time and I didn’t come through for you, that’s a risk reversal!
So think about how you can incorporate that into your promise.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.