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Micro-Podcast

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your business micro-podcast…GO! Gould is a serial entrepreneur and the CEO and founder of 7 Stage Advisors, a coaching and executive mentoring company with over 100 advisors in more than 15 countries around the world. Also the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. His dynamic and engaging presentation style have therefore made him a sought-after international keynote speaker. Gould is the author of 9 books including the best-selling, 7 Stages of Small Business Success.

#70secondCEO

In this micro-podcast series Carl shares actionable, practical tips to grow your business. You’re too busy to be reading this, start listening today and everyday!

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Episode 1 – Carl Gould – Bundle For Success

Hi Everybody, Carl Gould here with your #70secondCEO, a 70 second investment for a lifetime of results. Today’s topic – How to Price Yourself in a Down Market

You know when the economy is on a downward trend people think it’s irresponsible to pay retail for your product or service. So, they need to bundle. When things are going downhill you need to bundle for them because there is safety in… you got it, safety in numbers. If I buy a membership or subscription or if I take advantage of my points, that seems a lot more responsible during a down market.

That being said, it is undeniable that subscription-based businesses that rely on recurring revenue models are currently soaring in popularity. You can learn more about the software behind some of the most successful digitial ecommerce companies currently riding the wave of subscription based business models by taking a look at some of the fascinating resources on the FastSpring website.

So, what else should you keep in mind when considering bundling your products or services?

Which of your products and services can you bundle?
Can you create a points or a reward system?
Where can you have a membership?
Sponsorship?
Affiliate program attached to the way that you do business?

Ok, give me a comment below with the products and services you think you can bundle. Where do you think you can create a points system? I want to hear about that, in the meantime…

Like, follow this podcast, I’m Carl Gould and this has been your #70secondCEO.
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