Carl Gould shares marketing strategies to hit multiple people at once. Don’t miss today’s episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So offline and online, alright so personal networking number 1: industry trade show and expos they’ll come back and when they do you’re going to be an exhibitor or a speaker that’s number 2. Number 3 is social media you know ads you can have your whole digital strategy, your whole ad campaign, yes you want to do SEO absolutely you can even do inbound lead generation. I would be podcasting, I would be writing or at least being quoted. Those are numbers you can do direct mail, direct mail is very effective. And when you do direct mail, do what they call lumpy mail, or 3 dimensional mail, meaning pick 100 people you want to do business with and send them a gift, right, in a package. People might throw out envelopes but they don’t throw away a package, they open it up every time. And they’ll appreciate the effort that you’ve taken every time. And they’ll open it up and give you the benefit of the doubt. So, those are a few right there. You’re doing all those at the same time, you’re likely hitting people multiple times or at least once.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.