A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!
Read the full transcript:
Hi Everybody, Carl Gould here with your #70secondCEO, a 70 second investment for a lifetime of results. Today’s topic – Intellectual Property
People like buying from companies who have stuff, all right. Nobody cares about your sales system or fulfillment system. They want to know that you have thought this through and created intellectual property so that you are a differentiated company. They want to work with the best. You want to be the best. The path there is intellectual property. So, we want to take those off balance sheet assets and put them on the balance sheet. So:
- Where are you unique?
- Where in your business do you do it better?
You’ve read the reviews, you’ve heard new employees or new clients tell you, ‘this is the reason why we hired you because you do it better.’
Make a list of where you are unique, ok? Put a comment below as to where you are unique, like and follow this podcast, my name is Carl Gould and this has been your #70secondCEO.