Do you know how to identify leads? Carl’s shares his story about understanding lead generation for the first time. 

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

One of the things that stuck with me from the very beginning, I remember I’m 16 years old and I’m driving down the road in the truck with my landscaping boss at the time. And the one thing I didn’t understand yet was like, how do you get customers? How do you find them? Where did you go? And so we’re driving down the road and he says to me he goes, “look down one side, look down the other side of the road.” And I said, yeah, he goes, ” how many buildings need our landscaping services?” And I’m like, that one, that one, that one, that one, that one, not that one, this one, that one, not that one, not that one, this one, this one, that one, that one. This one, that one, this one, that one. As we get to the end he’s like, “how many?” I’m like, all but like 3, he’s like, “you’re right?” the question isn’t who needs your service, the question is just getting to them.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Check out this episode!