A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!
Read the full transcript below:
How to Make Your Strategic Planning Documents More Compelling –
Hi everybody, this is Carl Gould and I am your #70secondCEO. That’s right. Just a daily one minute, 10 second investment for a lifetime of results. Today’s topic is: How to make your Strategic Planning Documents More Compelling.
Answer these two questions. First, give yourself a rank, scale of 1 – low, 10 – high.
- What is so compelling and inspiring about your business that would make an employee be willing to switch geography, leave where they’re working now and come work for you, for less? That’s right. You heard it. Less.
- What is so inspiring and compelling about your business that your competitors’ customers would be willing to leave buying from them, switch over to you and pay more? Pay a premium for your products and services.
If you can answer those two questions at a level eight or above, you likely have an inspiring and compelling business that will attract premium clients, premium employees and have loyalty for the long haul. OK?