Positive marketing won’t win the skeptical buyers in a down market. But there’s something that will…listen to this episode of #70secondCEO and find out!
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
I’ll think ya’ll run a bucket list item business, you may, and I may not just know about your business. But if you don’t, if you’re like me I don’t either today, what that means is your customers and your prospects go to the negative side of working with you, not the positive. Important distinction because on your websites, you list all the positive about your company. Well 2008, 2009 wiped that out, we’re in the season of business they call winter. We have nine more years of winter, we entered in 2005 we will be in it till at least 2025 if not 2029. We went from the accepting buyer to the skeptical buyer. They don’t believe your positive unique selling proposition, features, advantage, benefits they don’t believe it. The quickest way to bypass your competitors and to differentiate yourself in the marketplace is to leverage the cut top complaints about your industry.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.