‘Luxury’ offerings are a dime a dozen. You’re gonna need ultra luxury to get their attention! How?
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
During volatile times, buyers defer to experts, in other words they will trust the word of an expert, if they lose your trust as an expert, it is very hard to get it back and price is the number one filter that your customers will utilize to determine whether you’re high quality or not. So you’re building 92 luxury units, make sure that there is at least 2, not a floor that is ultra luxury, because that’s what people–because everything is a luxury apartment today, that’s not a bold promise, luxury I go to–I drive up and down with 23, 46, 2 away I go there, every luxury–I go past Irvington. Luxury garden apartments, I’m sure what they’re putting up there is probably meeting a different standard, but just saying you’re a luxury apartment, that’s not a bold enough promise, that is not a bold enough statement and so we wanna meet the post covid messaging. So we wanna make the promise no one else in your niche has the guts to make.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.