How to create a guarantee that works…Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You’re too busy to be reading this, start listening!
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
That business doubled every year for 7 years till I sold it to my top competitor. And the guarantee outsold everything else two to one. Check out a construction management company on the Inc. 5000. They’re called Redcom. Just go Redcom Inc. 5000. They were on the Inc. 5000 4 years in a row. We’d put this in with them. Their average sale is 2.7 million. They did GMP, Guaranteed Max Price, you guys know what that is, and plus some other things that are 15% premium. And then what we would do is we would sit down with the prospect and say, assuming no contractor driven change orders. So what we would do is we made a list of all the top changes you were likely to make during the project. We said to the owner, “Look if you do this extra-” Oh, by the way, the reason why we know these are the top 10 is we’ve built say 10 Porsche dealerships and this is what they’ll did. So we would say, “Yeah most of the companies ask for this. If you put that in now, it’s this much. If you wait till later, we put a really high premium on it.”
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.