How much guarantee is too much? A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!
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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per
day for a lifetime of results.
If I advised your company and you took none of the advice, and your business went nowhere, who would you blame? You’d blame me, right? So I have no control but we give this 5 to 1 guarantee. And here’s how we came up with it, we were doing a trade show series, I said to our team we have to come up with a bold promise. So in the first series go out there and talk about a 2 to 1 guarantee. We don’t double your money, then it’s all free. Nobody cared. 3 to 1, eh not so much. 4 to 1, people were like hmm, well that’s interesting. Alright? We went to 5 to 1, then we were getting all these questions, “well how does that work? You know, “when would I know?” “What are the, what are the measurables?” “What are the deliverables?” So we knew we were on to something. So I said okay, let’s try 6 to 1. Okay? And uh we got no additional positive response than 5 to 1, so we figured why take the extra risk? Keep it at 5 to 1, and then I started to overthink this. We are seven stage advisors, so go out there and talk about 7 to 1. And so they did, and they came back and they said, “sounded too hokey.” People were asking me like “what’s the catch?” You know, so we settled on 5 to 1.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.