Why should you have a bold offer? Carl Gould shares how to be seen as the expert you are.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
But you must have a bold promise, here’s why. During times of volatility like we’re in now, winter. Buyers defer to experts, and the counterintuitive part of this, is that people are willing to pay more for your product or service if they believe you will get it done right the first time because you’re an expert.
Right, so what’s the number one filter that consumers use to decide if you are good at what you do. Price. First filter. If you’re not sure about that. The shopping malls open back up, go to the mall, stand in front of the door, with your clipboard and say, “Sir, ma’am, are you looking for the highest quality product and services today or the highest price product and services today, what do you think they would say? They probably say highest quality right? How did they judge quality? Price.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.