Are you offering the right guarantee? Listen and find out…A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.

So your prospects go to the negatives of working with you. So I learned that, and what I did was, I started  to offer a premium guaranteed service that went hand in hand with any of my proposals. In other words, I had what was called the Standard. And I had what was called the Guarantee. I came up with the Guarantee all by myself. So anyway, the Standard was the standard proposal based on what you asked me to do. And the  Guarantee was I took the 5 complaints: (1) You guys don’t start on time. (2) You don’t finish on time. (3) you will change order me to death. (4) You don’t have a Senior Manager on site. You get a bunch of teenagers running around. (5) And you don’t guarantee your shrub material. Now when I started, it was before Home Depot. Home Depot changed that game but nobody was guaranteeing plant material at that time. But then Home Depot guaranteed it and the industry changed.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.