A refund and a new opportunity? That’s a bold promise! A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast…GO!

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Hi everyone Carl Gould here with your #70secondCEO just a little over one minute investment every day for a lifetime of result.

My guarantee stinks if it’s a guarantee, it likely stinks. All right, what we want to have is a risk reversal. If we can reverse the risk or reverse the perception of the risk on that particular transaction, then we likely have a bold promise that matches the new normal were about to walk outside into, and here’s what a risk reversal would sound like. All right, and whatever you charge your client for product, service you name it?

Here’s what you’re going to do is you’re going to say listen. If you do everything you’re supposed to do as a customer and we blow it as a service provider. We just miss all right, what we’ll do is we’ll give you your money back. That’s the guarantee and you go find the vendor of your choice and we will pay them up to 50% of our agreement because we failed you and we wasted your time.

So, you tell us who the new hotel is if we spoiled your night out or restaurant is we spoiled your meal or service visit or whatever, you tell us who the new provider is and you know, we’re going to give you your money back and we’re going to pay that vendor.

Not you, that vendor is enough of PPP program, will pay that vendor, you know up to a certain amount because we we failed you and we wasted your time, that is going to tell people that you are equally committed to their success.

Like and follow this podcast so you can learn more my name is Carl Gould and this has been your #70secondCEO.

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