Free? For real? Make them an offer they can’t refuse. Carl Gould your #70secondCEO shares how to woo your clients back.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Discount your service, even if it’s in small amounts at a much lower price or for free. And if they like it then they pay or there’s a free module then they pay for the rest. Former client of mine, the late Chet Holmes used to run used to run seminars and he would say he would say listen, I’ve got your card credit card on file. You could take the whole seminar. If you don’t call and complain or ask for a refund within 24 hours. I’ll assume you like the seminar and I won’t even charge your card until the day after the seminar. But if you didn’t get everything you wanted out of that seminar, you come to the back of the room. Give us your name hand in your materials, I won’t charge your card and you got the whole thing for free. He allowed you to experience the entire thing before he even charged your card. Okay, that’s one example, right? It’s the puppy dog close, take the puppy home for the weekend and if the puppy isn’t all you thought it would be bring it back on Monday. Yeah, tell me how often does that happen okay, let them come in and experience you for free.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.