Discounting to gain market share is amateur! Find out why in this episode of #70secondCEO with Carl Gould.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I’ve never done this before, I’m starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you’re an expert in your field. Richard Branson would not, if he started in mentoring program, he’s not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I’m gonna do it for twenty-five,” not doing that. So you don’t have to discount your services, give the higher price option with every service or contract you put forward.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.