How do you create a bold promise? Check out part 2 of this mini-series with Carl Gould your #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And here’s why, because consumers want typically what they don’t feel they can have. And the two things are, in tough economic times increase the times that we’re in today, is perceived control and a bold promise. So the old promise is no longer good. Pre 9/11, post 9/11 two different worlds, pre and post covid, pre and post crisis two different worlds and so we wanna be aware of that and understand that, your promise to your customers has to be top of mind and the why that you do that is one of the initial ways we do that, is we say “take the top five complaints about your industry, maybe not about you personally but about your industry, what is it like dealing with the magazine company like that, a telecom company, a manufacturer, auto dealer, a barber, a florist whatever your business is”. What are the top five complaints that your buyers have about businesses like yours? Those are likely your top of mind, and if you can solve anywhere from one to five of those issues you have a very bold promise, the more of the five you can solve, the more bold the promise.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.