A bold promise is an offer no one else in your niche has the guts to make! Do you have the guts? Carl challenges you in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
As soon as you raise your price, you do a few things. But the main thing you do is you start to attract those passionate about your product or service, they know the difference. I was a big Superman comic book reader when I was a kid, I love it. I had the 600 page book I use to read through over and over again. I love Superman, but if you throw a fake Superman at me I’m like wait a minute quick come on come on, I know the real superman, so you’re gonna retract the real passionate people that not only value on what you do, they know the difference between good and not so good. So yes when we use the word obnoxious as a tongue and cheek thing because of an experience I had early in my career but the reality is that an obnoxious offer is probably you, redefining the client and provider relationship and you are taking it to a level none of your other competitors can match. You are standing above in your niche, as a matter of fact what we say about the obnoxious offer or the bold promise is, make the offer no else in your niche has the guts to make.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.