Double your price and double it again. Now ask yourself, how would it sell? Carl says yes! Your #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Here’s how you price in, fasten your seatbelt everybody, you’re ready? Here we go–here we go, you thought 5G was faster here it comes, alright. So here’s what you’re gonna do, what I want you to do everyone is write down what you normally charge for your core product or your core service. If there’s an average price, write down that price, if you charge a commission, write down the commission if it’s an hourly rate, program rate, write that down. Then I want you to cross that number out and double it, breath come on breath–breath because we’re not done, we’re not done, exhale. Now take that price, cross it out again and double it again. So one hundred is two hundred, two hundred is now four hundred. Now imagine going to your prospects and saying ” hey! I’m so sorry we couldn’t work it out at a hundred, good news, it’s now four hundred”. How many of those do you think you would sell? You’d scare your prospects and so I’m gonna give you the company who actually did this, worldwide by the way in just a moment. But you take your price, double it and double it again and now if you were to ask yourself, how many of these will I sell? You’re probably saying to yourself not many or none at all. It’s not because it’s more expensive, it’s because you haven’t met the value of proposition yet. The promise hasn’t been bold enough to match the price.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.