What can you exclusively package, promote or protect? Listen to your #70secondCEO Carl Gould today and every week day for quick tips to grow your business.

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.

Now let’s go to our last quadrant C, right here, stands for CONTROLS. This is finance, intellectual property, IT, all things compliance, and the checks and balances that make sure that you get it right the first time and you keep the maximum that you earn. Now, when it comes to Controls, we are looking for the tiny little thing that makes the big difference. Now, let’s focus right now on Intellectual Property. What could you package, promote, or protect in the unique way that you do business or in the unique exclusive intellectual property that you already possess? So think that through. We’ve got to find out what can we package, promote, or protect because that’s gonna allow us to have unique positioning, increase our fees or pricing structure, widen the scope of engagement– meaning, get more share of sale and possibly even extend customer loyalty and repeat purchases. 

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

#70secondCEO