The ability to customize is one of your greatest competitive advantages. Carl explains why in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Customize the experience is your true currency, meaning that’s your competitive advantage. You can go in there and do things others simply can’t do, because you can turn on a dime and that customization has a value. Think about the last time you went to any restaurant, you went to any store and you got the standard experience. Hi! I’d like to buy that, oh just get in line with everyone else, yeah but I’m kind of in a rush, yeah well that’s fine well then you’re gonna be on your rush online, cause that’s where everyone goes. Rather you’re a small boutique experience and you say “oh, you’re in a rush I’m gonna take you personally, what is it you need? Who we buying for? Let me give you the benefit of my expertise right now”, oh guys that’s gold. Don’t minimize, don’t think bigger is better, smaller, because look, malls in the next 5 to 10 years, the mall association is telling us that these big malls 25% to 40% of them are gonna fail in the next 5 to 10 years and their saying that and you know what they’re going back to, the high street experience, the small boutique shopping experience and as long as you–exactly think custom, custom, custom, custom.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.