Combining services benefits you and the client. Carl explains how, listen to your #70secondCEO every week day.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

We went to a new printing service, who prints our books he actually charges more per book but he gives us slightly more, we pay a little bit more per book, however, we’re allowed to do shorter runs which is important to us and he stocks them, so if we need ten books, we don’t pay the ten book price we’ve already gotten our five hundred book price and if we need ten books they’ll ship them out at that price. So it’s not always about you know, if I could just get books or I just had them stocked, different story, he combined both and he’s got a print local print on the main guide it’s great it’s work on awesome. So sometimes it’s combining the services, sometimes it’s raising the prices and we favor always having a platinum level or high level offering as an option because that helps set the brand quality but there– once you’ve done that we could also offer some special or inducement not necessarily discounted but there some one of the things that you can do is doing analysis of some of your product or services that have higher margins or margins you could play on a little bit and you can use them as specials, or discounts.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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