Using your Sellers and Closers wisely. Find out how in this episode with Carl Gould your #70secondCEO.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

Closers their favorite sales book is, it’s all in the numbers game that’s their favorite book and that thing about the book they love the most is, they say “look if your close rate is one in twenty you want to get in nineteen nos and that twenty-one will be in a sale”, they don’t care about the sale they care about the nos because they can’t stand people to start off with, so they’re like listen you could tell me “no” right now , I have no problem you leaving my office, they’re great closers but their too enthusiastic  about getting the “no” oftentimes and so we have to be careful you don’t send the closers to the trade show booth to work the booth because there is no instant gratification they can’t sell anything and conversely you don’t put the sellers in the manager’s office and so who are my sellers? Move them to the front end of the sale funnel, who are my closers? Let’s move them to the back half of the sale funnel, if they have to do all of it, you can have them work together but segment them as much as you can and then teach the seller’s how to close, teach the closer how to sell.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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