Are you catering to your niche? Carl shares how in this #70secondCEO episode. A quick daily hit with Carl Gould to achieve a lifetime of results
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You’re a small entrepreneur. You have a much better chance of survival if you go down the customized experience route because the customization implies that you’re nimble you’re agile and you can change quickly to the preferences of the buyer. If you’re an aged player like Amazon or Zappos. You have to have large-scale. You have to have huge business. You have to have a lot of money in order to do it. But if you’re customized you can say, all right. Well, let’s say I’m a glass company, glasses company. I can say I’m going to appeal to entrepreneurs and I’m going to create a line of entrepreneurial glasses, and so I can start talking to entrepreneurs and I can say what do you want in your glasses? Okay. Well, you know, we do a lot of zooms. So the frames have to be small the light can’t reflect right, you know, you have to find the features that entrepreneurs would like they have to be black and silver because that’s the colors we like as entrepreneurs and then you can say alright I can build that. So I can build a smaller set of options or customized to you, but my margins will be high and I can build my reputation within that niche.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.