Personalized, customized service is something small businesses can excel in. Make it part of your bold promise!
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
If you are interesting, you can communicate as much as you want on any platform you want. If you are boring, you’re gonna communicate less on less platforms, cause no one wants to hear what you have to say. The whole point of this presentation has to become top of mind and become indispensable to your clientele and the way that you do that is you understand what is on their mind, what are the top 5 complaints? What are the value added services? And be bold, as a small business you can do what no business–what larger businesses can’t do, which is you can make that promise and say “listen,I’m gonna serve you at a level no one else will and here’s how I’m gonna do it and make your bold promise”. I started my business, one guy pick-up truck, a wheelbarrow and a shovel and on my bold promise in the middle of our recession, I doubled my business every single year for 7 years before I sold it. And it’s all about the bold promise, you make the bold promise, you’re a sustainable company and the people who value what you do, really value what you do will come your way. And so, the more you’re tapping into what’s important to them, the more of you they’re going to want.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.