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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
In your messaging you need 2 things, you need:
- TIMELINESS and..
Let’s take the TIMELESSNESS first. So, in your messaging you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages that match the seasons and match the holidays and match the rhythms of life at certain ages and certain milestone birthdays and events in their life. So, we want to make sure that we do the things that are communicating the things that people like on a regular basis:
- Fun stuff
Things that are what I call non-linear. Meaning nothing to do with anything. Right? That’s the TIMELESSNESS, that’s the stuff that was good 10 years ago is good today and will be good 10 years from now.
Then you need TIMELINESS, now remember we are in winter so, here’s the economy (makes up and down gesture). When it’s going up, you got to be talking about how things are going up. When it’s cresting and going down you got yo be talking about how things are cresting and going down and what to do about them. When things are in a landslide, you got to be talking about what to do for that.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.