Your bold promise should have 3 different versions. Want to know why? Carl answers, check out your #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The market’s going down, you know, it’s thought of as irresponsible to pay retail for an individual product, so when the market is going down people tend to go more towards clubs, subscription based services, memberships. I’m gonna buy that pizza from the place that gives me nine punch holes and the tenth one I get a free pizza. And so you wanna have a bold promise but have three versions of it. Here’s my upward moving bold promise, here’s my sideways bold promise, here’s my down market bold promise and by doing that you’re like a restaurant. Restaurants close 99.9 percent of the people that walk through the door and they don’t care what you buy off the menu as long as you buy something. So if you do the same thing, you not only have a bold promise but you have a bold promise now that is sustainable cause it addresses every direction of the market.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.