Don’t miss the last in the Acquisition series! Find out how to expand your empire with geography. 

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Hi everyone Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of result.

You bought your revenue, you bought your talent, you bought your systems. How about this if you buy a company that’s in like the service area next to you? Now, you’ve expanded your geography. You’ve bought your each footprint, you know, naturally literally, right? So if you’re in Collier County you just bought, what’s the next one over? Lee County. If I bought more if I’m in Morris, I just bought Passaic County, right? So now I’ve expanded my geography and you know, I’ve gone wide now this gives me the opportunity to get more concentration within that and I can further build out that territory.

So my buying by acquiring a company you will also sometimes buy reach and then ultimately you’re buying out a competitor. You’re buying somebody who’s in a business you taking the player off the board, right? Or your owning that player so here it is so Gibbons you can go in one of two directions. You take them off the board by putting your name on the side and now you’re a bigger company right or you leave them with that name and every time you put in a proposal you have your other company put in another proposal now, you know, because what do most people do they either get three or they get five estimates.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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