How do you define yourself? Others know…do you?
Carl Gould your #70secondCEO, listen every week day.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
What they care about is how you, your company, your product and services helps them be more of themselves. So understand this: We have a way that we define ourselves. I mentioned the Suit Guy, or the Casual Guy or Gal. We have a way that we define ourselves that creates what we call the Model of the World. From that Model of the World, we have a perspective as to what we see around us. If I’m a Casual Guy, I’m gonna show up in casual places. I’m gonna make causal money. I’m gonna drive a casual car. I’m gonna be casual about my decisions. I’m gonna be casual about objections. How I do anything is how I do everything as a buyer because of the way I’ve defined myself. It’s the most important thing my brain will do all day is to make sure that I act in alignment with how I define myself. So once you understand THEM, meaning having your ideal client avatar, meaning understand what part of their life or their business cycle or career cycle they’re in, what’s most important to them right now and how can your product or service help them be more of what they want to be and/or be less of what they don’t want to be.
Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.