Answer these 2 questions and you will have raving fan evangelist clients for life? Want to know what they are? Listen today and every week day to your micro-podcast #70secondCEO with Carl Gould.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
So here’s 2 questions to ask that are top of mind of your clientele and your prospects the moment they think of you. It’s a little counterintuitive but for the most part, your prospects are thinking about the downside of working with you first, not the upside. While you’re working on features, advantages, and benefits, they’re thinking about “Ugh! What do I have to go through to work with this person? I gotta drive there, I gotta drive back, I gotta wait, it’s not gonna go, I can’t speak to a human on the phone.” Whatever it is, whatever the complaints are in your industry, that’s what is top of mind. So think about this. Answer these 2 questions and you will have raving fan evangelist clients for life:
- No. 1: What does your prospect or your client stay awake worrying about at night?
- No. 2: What do they get grief for or feel guilty about when they come home at the end of the day?
You answer those 2 questions and you can provide services, or answers, or information or subject matter expertise to answer these questions, you will be top of mind with your prospects. They will know you have taken the extra time to get to know them, to do what’s valuable to them and they will fall in love with you just like you fell in love with them.
Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.