Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You’re too busy to be reading this, start listening!
Read the full transcript:
Hey Everyone, Carl Gould here with your #70secondCEO, that’s right just a one minute 10 second investment each day for a lifetime of results. Today’s topic – Your Ideal Client.
How well do you understand them? You know, I find that most companies really don’t understand who their ideal client is fully so, I want to give you a few questions that you can ask to make sure that you fully understand who your ideal client is. Because, you want somebody who’s willing to pay your premium price and then refer you and brag about it and you want them to say, “yeah, I paid extra for that watch,’ or ‘I sat front row,’ or ‘I got the platinum version of this.’ And they brag about it. It was more money but it was worth it, that’s your ideal client. But most likely and best beneficiary of your product and service. So, if you can answer these three questions about your ideal client you likely know them pretty well. If you don’t, I want to hear about it below, what is your answer to these 3 questions?
- What does your ideal client stay up at night worrying about?
- What do they get grief for, get yelled at or feel guilty about when they arrive home at the end of the work day?
- What conditions exist in that person’s life or at their business that makes calling you right now to enquire about your services a must, right now?
Answer those 3 questions, put your answers below, like and follow this micro podcast. I am Carl Gould and this has been your #70secondCEO.