Do you know who your ideal client is? Listen to this episode and find out! Carl Gould, your #70secondCEO shares the importance of narrowing it down.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Well, number one when I ask clients about their ideal client, I say, “Tell me who your ideal client is?” and they’ll say, “Men 18 through 64, Women 29 through 42.” And I’d say, “Whoa, whoa! An 18 year old male and a 64-year-old male, those are two different planets! Let alone different ages.” You know your message to a 29 year old woman and a 42 year old woman, totally different.
They haven’t dialed in to who their ideal client avatar is enough, and they haven’t understood exactly what drives the purchases of each person. So what I highly recommend is you circle back and you pick an age for who your ideal client or clients are and have separate avatars and what is your message to them.
Right so, what is going on in their life right now, or in their business right now, that makes purchasing from you a must right now. And if you can answer that question, you probably have a better feel for who your ideal client is and what, how best to services them right now
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.