Without generating new leads, any business will experience problems. That’s why generating leads should be one of the top priorities for every business owner today. There are many different methods that you can use to create new leads, but what many people don’t know is that old blogs can be an excellent tool for a goal like this. The best part is that there is more than one way to use your old blogs to generate new leads. We will use this article to highlight 5 of them that have proven to be effective.
1. Check the keywords
Old blogs may have some flaws and in most cases, it is the keywords that cause the problems. Namely, many of the old blogs contain keywords that are saturated and simply don’t provide positive results as before. So, the best idea is to use keyword research tools and replace the old, saturated keywords with new relevant and popular keywords. It might take some time to add these new keywords in a natural way, but it is definitely worth it. As you probably know, the keywords are one of the most important elements of SEO and without SEO you can’t expect to get organic, targeted traffic and new leads.
2. Alter the images
Your old blogs probably contain images. If they don’t, you should add images right away. But, even if they contain images, you still may have to make some changes. In case your blogs’ images are not optimized for social media networks, then you can’t expect to use the power of these networks to the maximum. It turns out that many social media users are tempted to click on links that have attractive images. If you share your blog post on Facebook or other social media platform and only a part of the main image is visible to the users, many of them won’t click on the link. Without new visitors, you can’t generate new leads.
3. Update crucial information
There are only a small number of blog posts that are evergreen. Most of them need to be updated in order to provide relevant information. Check the information shared in your old blogs and replace it with the freshest information available. People don’t want to buy things and check the offer of a company that has outdated content.
4. Improve internal link building
If you are interested in a quick method of boosting lead generation through old blogs, you should improve internal link building. Try to add links to your older blog posts that are somehow connected to your new blog posts. Use relevant keywords for this task.
5. Replace the titles
Did you know that 8 out of 10 visitors read the titles of blog posts? If you are able to grab their attention with an attractive title, you will make them stay longer of your website which gives you a chance to turn them into buyers. Choose attractive titles, but never use misleading ones because it can hurt your reputation.